Instead of sponsoring marathons, Milk started sponsoring female marathon runners and established an ongoing program called "26.2: You're Gonna Need Milk For That," which sponsors, celebrates, and highlights the runners. #TeamMilk has run marathons all across the country. In total, more than 20,000 women have signed up to join the program. In the New York City Marathon alone, approximately 20% of all the women participating in the 2023 race registered to run as part of #TeamMilk.
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![](https://freight.cargo.site/t/original/i/4c99f1ad90d46b2791453d7ff09febc9390b3f808a516744429c12f3622658d7/1696880360513.jpeg)
![](https://freight.cargo.site/t/original/i/60f19973c5476e47676a587cb34689d7f1a528b4f35528999d2712d2a5eb2db2/1696880360458.jpeg)
![](https://freight.cargo.site/t/original/i/0855cd39a0176383f6f96eed30f0a3274320d8cfd796ae6bae357952583d9b31/social.jpg)
![](https://freight.cargo.site/t/original/i/2c8984beb7b3d95e73d19a8a84cebc361e0ed540553fda9148acd43347d36cb0/1696880360697.jpeg)
![](https://freight.cargo.site/t/original/i/c744be696db3522e561706803e19f39034b0dd5ea648e8e25fd8b62672c6c3c3/_V4A7677.jpg)
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![](https://freight.cargo.site/t/original/i/551e2e47afeea77c05f928157afdc35d8c8a2b0cbb2f98f62185f21617139935/MicrosoftTeams-image-66.png)
Client: MilkPep
Agency: GALE
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Webbies
2022 | Nomminie Best Event Activation
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Agency: GALE
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Webbies
2022 | Nomminie Best Event Activation
![](https://freight.cargo.site/t/original/i/d4ca21d10e2fa3ddcc46599feafefb9c4c0f3a607c98601700e37ad93d3923ea/1696880360571.jpeg)
![](https://freight.cargo.site/t/original/i/005b23438f78f201672d26e1c5749969a149bd207f2945baa87230e9d258d7ec/Warmed-up-2.jpg)
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![](https://freight.cargo.site/t/original/i/15eac7f91f27efdaa56a06aa2e236de21e07e887df377db7fb72ee9fc3dd362a/Screenshot-2023-04-19-at-10.52.25-PM.png)
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![](https://freight.cargo.site/t/original/i/ea65899f10141b096a37a386fcbe49d402bbe04294ab20f28b04a3e239f1ae51/_V4A7282.jpg)
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![](https://freight.cargo.site/t/original/i/fcc6dfef6244f45376c0cb5059de816b07b65a6448246aa432eab50bc4cde2c9/Screenshot-2023-10-15-at-10.53.01-PM.png)
![](https://freight.cargo.site/t/original/i/716652290f1ba03016a6cd860a5d08a16075edd7ce9a8653ebb2181657bbe492/EventSpace01.jpg)