Instead of sponsoring marathons, Milk started sponsoring female marathon runners and established an ongoing program called "26.2: You're Gonna Need Milk For That," which sponsors, celebrates, and highlights the runners. #TeamMilk has run marathons all across the country. In total, more than 20,000 women have signed up to join the program. In the New York City Marathon alone, approximately 20% of all the women participating in the 2023 race registered to run as part of #TeamMilk.

Client: MilkPep
Agency: GALE

2022 | Nomminie Best Event Activation