Instead of sponsoring marathons, Milk began sponsoring female marathon runners and established an ongoing sponsorship program called "26.2: You're Gonna Need Milk For That." Milk has participated in events such as the New York City Marathon twice, the Denver Marathon, the Chicago Marathon and numerous smaller races across the country. In total, more than 20,000 women have signed up to join Team Milk, and $1 million was donated to Girls on The Run.
In New York alone, approximately 20% of all the women participating in this year's marathon registered to run as part of #TeamMilk.

Client: MilkPep
Agency: GALE

2022 | Nomminie Best Event Activation