The intersection of Christopher and Gay Streets in NYC is an iconic corner down the block from the Stonewall Inn, where the riots and the eventual the revolution began for the LGBTQIA+ rights movement. Partnering with the NYC Commission of Human Rights, we took this symbol of the community and made it a bit prouder for World Pride 2019.

Client: Mastercard & New York Commission of Human Rights
Agency: McCann XBC

AcceptanceStreet_Mastercard_Cannes_CaseStudy from André De Castro on Vimeo.




Recognition: 

The One Show
Bronze | Design-Out of Home-Single
Bronze | Design Branding-Corporate Communications
Merit | Experiential & Installations-Brand Installations

Effie Awards
 Winner | Engaged Community
Winner | Brand Experience: Live
Winner | Topical Marketing

New York Festivals
Gold | Financial Advertising-Use of Discipline/Medium-Guerilla-Alternative Media-Location-Based Media
Gold | Financial Advertising-Consumer-Corporate Image
Gold | Financial Advertising-Use of Discipline/Medium-Events
Silver | Financial Advertising-Use of Discipline/Medium-Outdoor/Transit/Out-of-Home
Bronze | Financial Advertising-Use of Discipline/Medium-Public Relations
Bronze | Financial Advertising-Use of Discipline/Medium-Social Media
Merit | Financial Advertising-Consumer-Financial Service Provider