For Hard Rock's 50th anniversary, we launched a global integrated campaign to introduce Unity, the brand's first worldwide loyalty program connecting its full portfolio of casinos, music venues, shops, hotels, and resorts across more than 200 locations in 75 countries.
We designed the full identity system for Unity and rolled it out across every touchpoint.
The campaign centerpiece was a reimagined version of the Beatles' "Come Together" recorded by Noah Kahan, with a music video shot across New York, Mexico, and Hollywood, Florida, featuring John Legend, Shakira, and Leo Messi. Hard Rock's locations were the star of the show. The film ran on social and live TV during the NBA and NHL playoffs.
We designed the full identity system for Unity and rolled it out across every touchpoint.
The campaign centerpiece was a reimagined version of the Beatles' "Come Together" recorded by Noah Kahan, with a music video shot across New York, Mexico, and Hollywood, Florida, featuring John Legend, Shakira, and Leo Messi. Hard Rock's locations were the star of the show. The film ran on social and live TV during the NBA and NHL playoffs.
Client: Hard Rock | Agency: GALE
Role: Creative Director | Year: 2024
Film Director: Jovan Todorovic
Still Photographer: Lauren Dukoff
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Role: Creative Director | Year: 2024
Film Director: Jovan Todorovic
Still Photographer: Lauren Dukoff
