For Hard Rock’s 50th anniversary, we launched a global integrated campaign to introduce Unity by Hard Rock, the brand’s first worldwide loyalty program. Unity brought together Hard Rock’s diverse portfolio of casinos, music venues, shops, hotels, and resorts across the globe.
We put Hard Rock’s music DNA front and center by creating a “Come Together” music video and supporting social content featuring Kahan alongside global superstars John Legend, Shakira, and Leo Messi.
We put Hard Rock’s music DNA front and center by creating a “Come Together” music video and supporting social content featuring Kahan alongside global superstars John Legend, Shakira, and Leo Messi.
Client: Hard Rock
Agency: GALE
Agency: GALE