Every Woman’s Marathon


Marathon culture wasn't built with every woman in mind. The training plans, the gear, the bathrooms, the support systems were all designed around a narrow version of who a marathoner is.

Milk is the original performance drink. So in 2022 we launched Team Milk, a multi-year initiative dedicated to supporting women runners. In 2023, we took out a double-page spread in the New York Times, a public invitation for Milk to sponsor and support every woman running a marathon in the United States. At the New York City Marathon that year, roughly twenty percent of all women in the race ran as part of #TeamMilk.

That momentum led to something bigger. In 2024 we created Every Woman's Marathon, the largest marathon for women in the United States, announced by Amanda Gorman and held in Savannah, Georgia. It wasn't just a race. It was a full weekend: concerts, recovery stations, custom race kits, unique training guides tailored to every woman, and a branding system we developed from scratch. The event was later documented in the film Forward is a Pace.

Year two moved to Scottsdale, Arizona. Year three is in New Orleans, with more than 10,000 women registered.

I've been involved in overseeing the event from the start: creative direction across the full brand system, race experience, and every physical touchpoint of the weekend.


Client: MilkPep | Agency: GALE
Role: Group Creative Director | Year: 2022–2026