As part of our cultural drops reminding America that milk is the simplest, most convenient protein source, we tapped into one of the most talked-about trends of the year: the rise of GLP-1 use. If you’re on GLP-1, you need protein. So, you need milk.
We partnered with Scott Disick (who was spotted with a GLP1 pen and milk in his fridge during an episode of The Kardashians) to launch a limited edition gallon with a built in slot for your weight loss pen.
The GLP-1 Milk Gallon by Lord Disick keps your GLP-1 pen cold, discreet, and stored right beside the protein that supports your goals.
To ignite conversation, we leaked paparazzi photos of Scott with a milk gallon in absurd public moments—fueling blogs, meme accounts, and celebrity gossip channels.
The stunt culminated in a product drop on Scott’s socials, capped with a hyper-limited $1,000 release.
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We partnered with Scott Disick (who was spotted with a GLP1 pen and milk in his fridge during an episode of The Kardashians) to launch a limited edition gallon with a built in slot for your weight loss pen.
The GLP-1 Milk Gallon by Lord Disick keps your GLP-1 pen cold, discreet, and stored right beside the protein that supports your goals.
To ignite conversation, we leaked paparazzi photos of Scott with a milk gallon in absurd public moments—fueling blogs, meme accounts, and celebrity gossip channels.
The stunt culminated in a product drop on Scott’s socials, capped with a hyper-limited $1,000 release.
Client: MilkPep
Agency: GALE
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Agency: GALE
