International Women’s Day is about fighting gender inequality in all its forms. But it takes more than just a day to make a difference.

According to the Tucker Center for Research on Girls and Women in Sport, 40% of all sports participants are women, and yet just 5% of all sports coverage features women athletes.

In 2023, on a double page at New York Times, MilkPEP made a pledge to feature only women throughout their campaigns.

As Billie Jean King put it "From visibility to sponsorships, Milk is celebrating women as the fierce champions they have always been".