We introduced our milk characters through an ongoing series of short animations on YouTube and TikTok, focusing on Teens and Tweens. Snap Lenses featuring our characters were also created. The videos embraced TikTok trends, our Cake Check Challenge catch on and had +2.7M organic views. The Bubbly Jeri snap lens was another hit, generating +1.3M organic shares and averaging a playtime of 3.5 minutes (compared to the usual 4-6 seconds for Snap Lenses).

Client: MilkPep
Agency: GALE