A simple price tag.
Calculated the price politicians put on student lives by taking NRA money. Became a symbol of the movement.

Client: March For Our Lives
Agency: McCann NY



Recognition:

Cannes Lion Gold - Direct (Excellence)
Cannes Lion Gold - Outdoor (Ambient)
Cannes Lion Gold - PR (Public Affairs)
Cannes Lion Silver - PR (Non-Profit)
Cannes Lion Bronze - PR (Social Community)
Cannes Lion Shortlist - Direct (Small Scale)
Cannes Lion Shortlist - Direct (Digital Platforms)
Cannes Lion Shortlist - PR (Real-Time)
Cannes Lion Shortlist - Social & Influencer (Non-Profit)
Cannes Lion Shortlist - Social & Influencer (Reach & Impact)

The One Show Gold - Current Event Response
The One Show Gold - Social Engagement
The One Show Gold - Community Building
The One Show Gold - Physical Items
The One Show Gold - Events & Experiential
The One Show Gold - Collateral
The One Show Silver - OOH / Experiential & Installations

D&AD Yellow Pencil - Creativity For Good: Non-Profit
D&AD Wood Pencil - Community Experience
D&AD Shortlist - Creativity For Good: Product Design
D&AD Shortlist - Design: Non-Profit
D&AD Shortlist - Direct Response: Digital

D&AD Impact White Pencil - Civic Engagement
D&AD Impact White Pencil - Education

Art Directors Club Gold Cube - Direct/Wildcard
Art Directors Club Silver Cube - Promotional Materials

ANDY Awards Gold - IDEA
ANDY Awards Richard T. O’Reilly Award For Outstanding Public Service

Epica Awards Grand Prix - Responsibility
Epica Awards Gold - PR
Epica Awards Silver - Consumer Direct

Shorty Award For Social Good - Pro Bono
Shorty Award For Social Good - Shoestring Budget

Webby Awards Nominee - Best Cause Related Campaign
Webby Awards Nominee - Best Use Of Earned Media
Webby Awards Nominee - Best Event Activism

Clio Gold - OOH (Direct)
Clio Silver - PR (Public Affairs)
Clio Silver - Integrated Campaign

AdAge A-List Honors Best Work For Good

London International Gold - Digital (Public Service/Social Awareness)
London International Gold - Ambient (Public Service/Social Awareness)
London International Silver - Ambient (NGO)
London International Silver - Creative Use of Data
London International Bronze - Integration (Public Service/Social Awareness)

Cresta International Awards Silver - Outdoor

Shorty Awards Best Large Agency/Culture