For many trans and nonbinary people, using their credit card is risky. They have been denied service and endured verbal and physical harassment when using a card with a name that represents someone they are not. To make matters worse, changing their legal name to one that matches their true identity is a long and difficult process. With True Name, people can now proudly display their chosen names on the front of their Mastercards.

Client: Mastercard
Agency: McCann XBC


Press: CNBC

TrueName_Mastercard_CaseStudy from André De Castro on Vimeo.

A simple price tag.
Calculated the price politicians put on student lives by taking NRA money. Became a symbol of the movement.

Client: March For Our Lives
Agency: McCann NY



Recognition:

Cannes Lion Gold - Direct (Excellence)
Cannes Lion Gold - Outdoor (Ambient)
Cannes Lion Gold - PR (Public Affairs)
Cannes Lion Silver - PR (Non-Profit)
Cannes Lion Bronze - PR (Social Community)
Cannes Lion Shortlist - Direct (Small Scale)
Cannes Lion Shortlist - Direct (Digital Platforms)
Cannes Lion Shortlist - PR (Real-Time)
Cannes Lion Shortlist - Social & Influencer (Non-Profit)
Cannes Lion Shortlist - Social & Influencer (Reach & Impact)

The One Show Gold - Current Event Response
The One Show Gold - Social Engagement
The One Show Gold - Community Building
The One Show Gold - Physical Items
The One Show Gold - Events & Experiential
The One Show Gold - Collateral
The One Show Silver - OOH / Experiential & Installations

D&AD Yellow Pencil - Creativity For Good: Non-Profit
D&AD Wood Pencil - Community Experience
D&AD Shortlist - Creativity For Good: Product Design
D&AD Shortlist - Design: Non-Profit
D&AD Shortlist - Direct Response: Digital

D&AD Impact White Pencil - Civic Engagement
D&AD Impact White Pencil - Education

Art Directors Club Gold Cube - Direct/Wildcard
Art Directors Club Silver Cube - Promotional Materials

ANDY Awards Gold - IDEA
ANDY Awards Richard T. O’Reilly Award For Outstanding Public Service

Epica Awards Grand Prix - Responsibility
Epica Awards Gold - PR
Epica Awards Silver - Consumer Direct

Shorty Award For Social Good - Pro Bono
Shorty Award For Social Good - Shoestring Budget

Webby Awards Nominee - Best Cause Related Campaign
Webby Awards Nominee - Best Use Of Earned Media
Webby Awards Nominee - Best Event Activism

Clio Gold - OOH (Direct)
Clio Silver - PR (Public Affairs)
Clio Silver - Integrated Campaign

AdAge A-List Honors Best Work For Good

London International Gold - Digital (Public Service/Social Awareness)
London International Gold - Ambient (Public Service/Social Awareness)
London International Silver - Ambient (NGO)
London International Silver - Creative Use of Data
London International Bronze - Integration (Public Service/Social Awareness)

Cresta International Awards Silver - Outdoor

Shorty Awards Best Large Agency/Culture

The intersection of Christopher and Gay Streets in NYC is an iconic corner down the block from the Stonewall Inn, where the riots and the eventual the revolution began for the LGBTQIA+ rights movement. Partnering with the NYC Commission of Human Rights, we took this symbol of the community and made it a bit prouder for World Pride 2019.

Client: Mastercard & New York Commission of Human Rights
Agency: McCann XBC

AcceptanceStreet_Mastercard_Cannes_CaseStudy from André De Castro on Vimeo.




Recognition: 

The One Show
Bronze | Design-Out of Home-Single
Bronze | Design Branding-Corporate Communications
Merit | Experiential & Installations-Brand Installations


Effie Awards
Winner | Engaged Community
Winner | Brand Experience: Live
Winner | Topical Marketing

New York Festivals
Gold | Financial Advertising-Use of Discipline/Medium-Guerilla-Alternative Media-Location-Based Media
Gold | Financial Advertising-Consumer-Corporate Image
Gold | Financial Advertising-Use of Discipline/Medium-Events
Silver | Financial Advertising-Use of Discipline/Medium-Outdoor/Transit/Out-of-Home
Bronze | Financial Advertising-Use of Discipline/Medium-Public Relations
Bronze | Financial Advertising-Use of Discipline/Medium-Social Media
Merit | Financial Advertising-Consumer-Financial Service Provider
Gun violence in the U.S. is a vicious cycle. Every shooting is followed by public outrage, thoughts and prayers, false promises. And then it happens again because the gun lobby pays politicians to maintain the status quo. The only way to end this cycle is by getting young people to vote. March for Our Lives activists partnered with Kesha and her brother Sage to launch an original song, alongside a music video, to mobilize young people to vote three weeks before the midterm elections.

Client: March For Our Lives
Agency: McCann NY


Poster Design:
Making Off:

BTS:


Microsoft's 2017 Holiday campaign. It celebrates the launch of new Paint3D app and Remix 3D social channel, making 3D creation accessible to everyone.
Client: Mastercard
Agency: McCann NY


Characters & Descriptions

Process Photos




Recognition:

London Internation Awards
Bronze | Motion Graphics

Art Directors Club
Merit | Art Direction Motion - Single

Press:

Creativity "Pick of the day"
Adweek
Verge
CNET
Geekwire