The fact that the alt-Milk industry will make Milk out of just about anything is a funny and relatable insight, no matter what you drink. While Dairy Milk’s not for everyone, there’s only one OG: Real Milk. To create conversation and debate, we created a fictional alt-Milk called Wood Milk, with a famous co-founder, Aubrey Plaza. We launched this fictitious brand on social, OOH, and through press and influencer outreach.

Client: MilkPep | Agency: GALE 
Role: Creative Director | Year: 2023
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AdAge #1 Top 5 Creative Campaigns
You Need to Know About Right Now.
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Andys | 2024 Gold for IDEA

For Hard Rock's 50th anniversary, we launched a global integrated campaign to introduce Unity, the brand's first worldwide loyalty program connecting its full portfolio of casinos, music venues, shops, hotels, and resorts across more than 200 locations in 75 countries.

We designed the full identity system for Unity and rolled it out across every touchpoint.

The campaign centerpiece was a reimagined version of the Beatles' "Come Together" recorded by Noah Kahan, with a music video shot across New York, Mexico, and Hollywood, Florida, featuring John Legend, Shakira, and Leo Messi. Hard Rock's locations were the star of the show. The film ran on social and live TV during the NBA and NHL playoffs.

Client: Hard Rock | Agency: GALE
Role: Creative Director | Year: 2024

Film Director: Jovan Todorovic
Still Photographer: Lauren Dukoff

Microsoft's 2017 Holiday campaign. It celebrates the launch of new Paint3D app and Remix 3D social channel, making 3D creation accessible to everyone.

For many trans and nonbinary people, using their credit card is risky. They have been denied service and endured verbal and physical harassment when using a card with a name that represents someone they are not. To make matters worse, changing their legal name to one that matches their true identity is a long and difficult process. With True Name, people can now proudly display their chosen names on the front of their Mastercards.

Client: Mastercard
Agency: McCann XBC
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CANNES LIONS
2021 | GRAND PRIX Lion (Brand Experience & Activation)
+ 2 Gold Lions + 3 Silver Lions + 3 Bronze Lions

D&AD 
2021 | BLACK PENCIL (Experiential - Community)
+ 3 Graffiti Pencils + 1 Wood Pencil 

THE ONE SHOW
2021 | Best of Discipline (IP & Products)
2021 | Best of Discipline (Public Relations)
+ 8 Gold + 3 Silver

ADC
#4 CD in the world in 2021
Best of Discipline (Product Design)
+ 2x Gold Cube, 3x Silver Cube, 2x Bronze Cube