The world is obsessed with protein.
Protein popcorn, protein beer, protein breath mints…
To remind America that the easiest and most convenient way to get your protein fix is from the original protein source, milk, we introduced the Protein Puffer — a puffer jacket filled with milk, carrying 422g of protein.
On the last day of the regular season of the WNBA 2025, Skylar Diggins wore the Protein Puffer in her tunnel walk. We surrounded the real walk with funny, weird content on social, and people picked it up.
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Protein popcorn, protein beer, protein breath mints…
To remind America that the easiest and most convenient way to get your protein fix is from the original protein source, milk, we introduced the Protein Puffer — a puffer jacket filled with milk, carrying 422g of protein.
On the last day of the regular season of the WNBA 2025, Skylar Diggins wore the Protein Puffer in her tunnel walk. We surrounded the real walk with funny, weird content on social, and people picked it up.
Client: MilkPep
Agency: GALE
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Agency: GALE
