Gun violence in the U.S. is a vicious cycle. Every shooting is followed by public outrage, thoughts and prayers, false promises. And then it happens again because the gun lobby pays politicians to maintain the status quo. The only way to end this cycle is by getting young people to vote. March for Our Lives activists partnered with Kesha and her brother Sage to launch an original song, alongside a music video, to mobilize young people to vote three weeks before the midterm elections.

Client: March For Our Lives
Agency: McCann NY

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