For many trans and nonbinary people, using their credit card is risky. They have been denied service and endured verbal and physical harassment when using a card with a name that represents someone they are not. To make matters worse, changing their legal name to one that matches their true identity is a long and difficult process. With True Name, people can now proudly display their chosen names on the front of their Mastercards.

Client: Mastercard
Agency: McCann XBC

2021 | GRAND PRIX Lion (Brand Experience & Activation)
+ 2 Gold Lions + 3 Silver Lions + 3 Bronze Lions

2021 | BLACK PENCIL (Experiential - Community)
+ 3 Graffiti Pencils + 1 Wood Pencil 

2021 | Best of Discipline (IP & Products)
2021 | Best of Discipline (Public Relations)
+ 8 Gold + 3 Silver

#4 CD in the world in 2021
Best of Discipline (Product Design)
+ 2x Gold Cube, 3x Silver Cube, 2x Bronze Cube

TrueName_Mastercard_CaseStudy from André De Castro on Vimeo.