The fact that the alt-Milk industry will make Milk out of just about anything is a funny and relatable insight, no matter what you drink. While Dairy Milk’s not for everyone, there’s only one OG: Real Milk. To create conversation and debate, we created a fictional alt-Milk called Wood Milk, with a famous co-founder, Aubrey Plaza. We launched this fictitious brand on social, OOH, and through press and influencer outreach.

Client: MilkPep
Agency: GALE

AdAge #1 Top 5 Creative Campaigns
You Need to Know About Right Now.

Andys | 2024 Gold for IDEA

Case Study: