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<channel>
	<title>André De Castro</title>
	<link>https://andredecastro.com</link>
	<description>André De Castro</description>
	<pubDate>Fri, 05 Jun 2026 01:48:07 +0000</pubDate>
	<generator>https://andredecastro.com</generator>
	<language>en</language>
	
		
	<item>
		<title>Wood Milk</title>
				
		<link>https://andredecastro.com/Wood-Milk</link>

		<pubDate>Thu, 20 Apr 2023 03:40:17 +0000</pubDate>

		<dc:creator>André De Castro</dc:creator>

		<guid isPermaLink="true">https://andredecastro.com/Wood-Milk</guid>

		<description>
	
The fact that the alt-Milk industry will make Milk out of just about anything is a funny and relatable insight, no matter what you drink. While Dairy Milk’s not for everyone, there’s only one OG: Real Milk. To create conversation and debate, we created a fictional alt-Milk called Wood Milk, with a famous co-founder, Aubrey Plaza. We launched this fictitious brand on social, OOH, and through press and influencer outreach.


	Client: MilkPep &#124; Agency: GALE&#38;nbsp;Role: Creative Director &#124; Year: 2023
---
AdAge #1 Top 5 Creative Campaigns 
You Need to Know About Right Now.
---
Andys &#124; 2024 Gold for IDEA

 






&#60;img width="4000" height="2668" width_o="4000" height_o="2668" data-src="https://freight.cargo.site/t/original/i/b43852c20ab0845282191b406a398b55ae8627bfac508e3ce3129080fed0b5a6/UnionSquare_DSC03710.jpg" data-mid="181213532" border="0"  src="https://freight.cargo.site/w/1000/i/b43852c20ab0845282191b406a398b55ae8627bfac508e3ce3129080fed0b5a6/UnionSquare_DSC03710.jpg" /&#62;&#60;img width="4000" height="2668" width_o="4000" height_o="2668" data-src="https://freight.cargo.site/t/original/i/28ebe4a3154ae6c6cd1e0e1b5bfca3e41baa7616cdac58f9805a29d43fe976b7/TimeSquare_DSC03953.jpg" data-mid="181213530" border="0"  src="https://freight.cargo.site/w/1000/i/28ebe4a3154ae6c6cd1e0e1b5bfca3e41baa7616cdac58f9805a29d43fe976b7/TimeSquare_DSC03953.jpg" /&#62;&#60;img width="4000" height="2668" width_o="4000" height_o="2668" data-src="https://freight.cargo.site/t/original/i/7e81c525aaa0b0d8a8801e9e3e69dd767a4f1b67568aeae4d8359c6f38cf1cd1/TimeSquare_DSC03954.jpg" data-mid="181213531" border="0"  src="https://freight.cargo.site/w/1000/i/7e81c525aaa0b0d8a8801e9e3e69dd767a4f1b67568aeae4d8359c6f38cf1cd1/TimeSquare_DSC03954.jpg" /&#62;&#60;img width="2160" height="1620" width_o="2160" height_o="1620" data-src="https://freight.cargo.site/t/original/i/1a852136599cec8e0a08a3a6a2254bdc3b1f85c9cdcf43d03ad625a20cd3fd4c/Image47.jpeg" data-mid="181231034" border="0"  src="https://freight.cargo.site/w/1000/i/1a852136599cec8e0a08a3a6a2254bdc3b1f85c9cdcf43d03ad625a20cd3fd4c/Image47.jpeg" /&#62;
Case Study:

&#60;img width="4320" height="3063" width_o="4320" height_o="3063" data-src="https://freight.cargo.site/t/original/i/5c502ad6a29de47522bccadc4301280d46ec7d2dd88805cd54001e18ccd85dca/WoodMilk-StaticBoard.jpg" data-mid="210195530" border="0"  src="https://freight.cargo.site/w/1000/i/5c502ad6a29de47522bccadc4301280d46ec7d2dd88805cd54001e18ccd85dca/WoodMilk-StaticBoard.jpg" /&#62;</description>
		
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	<item>
		<title>The Milk Protein Culture Machine</title>
				
		<link>https://andredecastro.com/The-Milk-Protein-Culture-Machine</link>

		<pubDate>Fri, 05 Jun 2026 01:48:07 +0000</pubDate>

		<dc:creator>André De Castro</dc:creator>

		<guid isPermaLink="true">https://andredecastro.com/The-Milk-Protein-Culture-Machine</guid>

		<description>
	
The Milk Protein Culture Machine was an always on series of low cost, high upside earned media moments designed to keep milk in the cultural conversation and remind everyone that milk is the original protein source.

The world was obsessed with protein. Protein popcorn. Protein beer. Protein breath mints. Our Culture Machine tapped into that obsession to remind America that getting your protein fix does not need to be complicated. The original protein source has been there all along: milk.

	Client: MilkPep &#124; Agency: GALERole: Group Creative Director &#124;&#38;nbsp;Year: 2025&#38;nbsp;---The Protein Puffer: On the last day of the 2025 WNBA regular season, Skylar Diggins wore the Protein Puffer in her tunnel walk — a puffer jacket filled with milk, carrying 422 grams of protein.
---
GLP-1 Milk Gallon by Lord Disick: we tapped into one of the most talked-about trends of the year: the rise of GLP-1 use. If you’re on GLP-1, you need protein. So, you need milk. The GLP-1 Milk Gallon by Lord Disick keps your GLP-1 pen cold, discreet, and stored right beside the protein that supports your goals.---Swole Santa: We’ve been leaving milk out for Santa for centuries.
If he’s been drinking billions of glasses of protein-rich milk and working as much as he does, he’s not jolly… He’s jacked! Mary Beth Barone proved her theory to America and found the real Santa at the Swole Santa Contest in New York.---Protein Boost: We partner with Trisha Paytas and have her share her peculiar coffee order: “Guys, I have a hack. I get a Non-Dairy Milk Grande latte with protein. How? Just add regular milk to it.” 
 
 

&#60;img width="1750" height="1167" width_o="1750" height_o="1167" data-src="https://freight.cargo.site/t/original/i/550c8d1aee97625e0d45971d96c379c64c293b84d90046ef45aa80caf293e178/Image-20.jpeg" data-mid="249135079" border="0"  src="https://freight.cargo.site/w/1000/i/550c8d1aee97625e0d45971d96c379c64c293b84d90046ef45aa80caf293e178/Image-20.jpeg" /&#62;&#60;img width="1750" height="661" width_o="1750" height_o="661" data-src="https://freight.cargo.site/t/original/i/155c0c8da5a0fd695a9ad15d4197f7bf8c38680e64aafbc298ed95a54f9f16ac/Santas_.jpg" data-mid="249135077" border="0"  src="https://freight.cargo.site/w/1000/i/155c0c8da5a0fd695a9ad15d4197f7bf8c38680e64aafbc298ed95a54f9f16ac/Santas_.jpg" /&#62;</description>
		
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		<title>Come Toguether </title>
				
		<link>https://andredecastro.com/Come-Toguether</link>

		<pubDate>Fri, 03 May 2024 01:20:35 +0000</pubDate>

		<dc:creator>André De Castro</dc:creator>

		<guid isPermaLink="true">https://andredecastro.com/Come-Toguether</guid>

		<description>
	
For Hard Rock's 50th anniversary, we launched a global integrated campaign to introduce Unity, the brand's first worldwide loyalty program connecting its full portfolio of casinos, music venues, shops, hotels, and resorts across more than 200 locations in 75 countries.

We designed the full identity system for Unity and rolled it out across every touchpoint.

The campaign centerpiece was a reimagined version of the Beatles' "Come Together" recorded by Noah Kahan, with a music video shot across New York, Mexico, and Hollywood, Florida, featuring John Legend, Shakira, and Leo Messi. Hard Rock's locations were the star of the show. The film ran on social and live TV during the NBA and NHL playoffs.



	Client: Hard Rock &#124; Agency: GALERole: Creative Director &#124; Year: 2024Film Director: Jovan Todorovic
Still Photographer: Lauren Dukoff

&#60;img width="2809" height="2107" width_o="2809" height_o="2107" data-src="https://freight.cargo.site/t/original/i/8ebaff1b00f515e76edeaf887ba944823933b0587b405447973703174b930d0c/Shot_13_Messi_Unity_GS_0065_V3_hiRes25.jpg" data-mid="210677159" border="0"  src="https://freight.cargo.site/w/1000/i/8ebaff1b00f515e76edeaf887ba944823933b0587b405447973703174b930d0c/Shot_13_Messi_Unity_GS_0065_V3_hiRes25.jpg" /&#62;


 

</description>
		
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	<item>
		<title>True Name</title>
				
		<link>https://andredecastro.com/True-Name</link>

		<pubDate>Tue, 12 Nov 2019 17:52:34 +0000</pubDate>

		<dc:creator>André De Castro</dc:creator>

		<guid isPermaLink="true">https://andredecastro.com/True-Name</guid>

		<description>
	
For many trans and nonbinary people, using their credit card is risky. They have been denied service and endured verbal and physical harassment when using a card with a name that represents someone they are not. To make matters worse, changing their legal name to one that matches their true identity is a long and difficult process. With True Name, people can now proudly display their chosen names on the front of their Mastercards.


	Client: MastercardAgency: McCann XBC
---
CANNES LIONS
 

2021 &#124; GRAND PRIX Lion (Brand Experience &#38;amp; Activation)+ 2 Gold Lions + 3 Silver Lions + 3 Bronze Lions

D&#38;amp;AD&#38;nbsp;
2021 &#124; BLACK PENCIL (Experiential - Community) 
+ 3 Graffiti Pencils + 1 Wood Pencil&#38;nbsp; 


THE ONE SHOW 
2021 &#124; Best of Discipline (IP &#38;amp; Products)

2021 &#124; Best of Discipline (Public Relations)
+ 8 Gold + 3 Silver 
ADC
#4 CD in the world in 2021 
Best of Discipline (Product Design) 
+ 2x Gold Cube, 3x Silver Cube, 2x Bronze Cube


 
TrueName_Mastercard_CaseStudy from André De Castro on Vimeo.
</description>
		
	</item>
		
		
	<item>
		<title>#AcceptanceStreet</title>
				
		<link>https://andredecastro.com/AcceptanceStreet</link>

		<pubDate>Wed, 04 Sep 2019 21:23:49 +0000</pubDate>

		<dc:creator>André De Castro</dc:creator>

		<guid isPermaLink="true">https://andredecastro.com/AcceptanceStreet</guid>

		<description>
	
 The intersection of Christopher and Gay Streets in NYC is an iconic corner down the block from the Stonewall Inn, where the riots and the eventual the revolution began for the LGBTQIA+ rights movement. Partnering with the NYC Commission of Human Rights, we took this symbol of the community and made it a bit prouder for World Pride 2019.


	Client: Mastercard &#38;amp; New York Commission of Human RightsAgency: McCann XBC


AcceptanceStreet_Mastercard_Cannes_CaseStudy from André De Castro on Vimeo.

&#60;img width="3585" height="4800" width_o="3585" height_o="4800" data-src="https://freight.cargo.site/t/original/i/6982341984417cabf9ff0cb0b514eb27cc967cbdc9f001555abf5ff93418d561/OS_DE20_005B_13-2.jpg" data-mid="74906167" border="0"  src="https://freight.cargo.site/w/1000/i/6982341984417cabf9ff0cb0b514eb27cc967cbdc9f001555abf5ff93418d561/OS_DE20_005B_13-2.jpg" /&#62;

	
&#60;img width="4032" height="3024" width_o="4032" height_o="3024" data-src="https://freight.cargo.site/t/original/i/e8c486fdded902f7d6fb9d2c1c489ceca003c93a0dd7585d41669156e053c4cf/IMG_4922.JPG" data-mid="54687974" border="0"  src="https://freight.cargo.site/w/1000/i/e8c486fdded902f7d6fb9d2c1c489ceca003c93a0dd7585d41669156e053c4cf/IMG_4922.JPG" /&#62;


	&#60;img width="4032" height="3024" width_o="4032" height_o="3024" data-src="https://freight.cargo.site/t/original/i/1e5f44041f128cabe34bf4a47caf85e232e1d0829fa8aa5ad2da6e7b8973e0e3/IMG_3137.JPG" data-mid="54687990" border="0"  src="https://freight.cargo.site/w/1000/i/1e5f44041f128cabe34bf4a47caf85e232e1d0829fa8aa5ad2da6e7b8973e0e3/IMG_3137.JPG" /&#62;



	&#60;img width="1063" height="1063" width_o="1063" height_o="1063" data-src="https://freight.cargo.site/t/original/i/31aa6a68d4dcaa2f0a7ea28c2f1ae988390fb0017d1e5300c8f40706027ff934/IMG_3428.JPG" data-mid="54687942" border="0"  src="https://freight.cargo.site/w/1000/i/31aa6a68d4dcaa2f0a7ea28c2f1ae988390fb0017d1e5300c8f40706027ff934/IMG_3428.JPG" /&#62;

	Recognition:&#38;nbsp;


The One ShowBronze &#124; Design-Out of Home-SingleBronze &#124; Design Branding-Corporate CommunicationsMerit &#124; Experiential &#38;amp; Installations-Brand Installations


Effie Awards
Winner &#124; Engaged CommunityWinner &#124; Brand Experience: LiveWinner &#124; Topical MarketingNew York FestivalsGold &#124; Financial Advertising-Use of Discipline/Medium-Guerilla-Alternative Media-Location-Based MediaGold &#124; Financial Advertising-Consumer-Corporate ImageGold &#124; Financial Advertising-Use of Discipline/Medium-EventsSilver &#124; Financial Advertising-Use of Discipline/Medium-Outdoor/Transit/Out-of-HomeBronze &#124; Financial Advertising-Use of Discipline/Medium-Public RelationsBronze &#124; Financial Advertising-Use of Discipline/Medium-Social MediaMerit &#124; Financial Advertising-Consumer-Financial Service Provider

</description>
		
	</item>
		
		
	<item>
		<title>The Most Vicious Cycle</title>
				
		<link>https://andredecastro.com/The-Most-Vicious-Cycle</link>

		<pubDate>Wed, 04 Sep 2019 20:53:23 +0000</pubDate>

		<dc:creator>André De Castro</dc:creator>

		<guid isPermaLink="true">https://andredecastro.com/The-Most-Vicious-Cycle</guid>

		<description>
	Gun violence in the U.S. is a vicious cycle. Every shooting is followed by public outrage, thoughts and prayers, false promises. And then it happens again because the gun lobby pays politicians to maintain the status quo. The only way to end this cycle is by getting young people to vote. March for Our Lives activists partnered with Kesha and her brother Sage to launch an original song, alongside a music video, to mobilize young people to vote three weeks before the midterm elections.


	Client: March For Our Lives
Agency: McCann NY 




Poster Design:


&#60;img width="3154" height="1406" width_o="3154" height_o="1406" data-src="https://freight.cargo.site/t/original/i/4b41729b6fa1c29dffd7b96242722e3787e70e283a3413dfe7b8880694e7391f/Posters.jpg" data-mid="50893562" border="0"  src="https://freight.cargo.site/w/1000/i/4b41729b6fa1c29dffd7b96242722e3787e70e283a3413dfe7b8880694e7391f/Posters.jpg" /&#62;Making Off:


BTS:&#60;img width="4032" height="3024" width_o="4032" height_o="3024" data-src="https://freight.cargo.site/t/original/i/625a33d530d6aa5b471ef3a74490d12e03930cdd9456a27f4f3726a4d31b1794/IMG_8415.JPG" data-mid="62064983" border="0"  src="https://freight.cargo.site/w/1000/i/625a33d530d6aa5b471ef3a74490d12e03930cdd9456a27f4f3726a4d31b1794/IMG_8415.JPG" /&#62;&#60;img width="4032" height="3024" width_o="4032" height_o="3024" data-src="https://freight.cargo.site/t/original/i/baeb8b96bc01b935486239d505ae2e3db8f7f2ceab5126af8b60df5e746222ab/IMG_8413.JPG" data-mid="62065005" border="0"  src="https://freight.cargo.site/w/1000/i/baeb8b96bc01b935486239d505ae2e3db8f7f2ceab5126af8b60df5e746222ab/IMG_8413.JPG" /&#62;
&#60;img width="4032" height="3024" width_o="4032" height_o="3024" data-src="https://freight.cargo.site/t/original/i/5403c2608832dc85fa3d729bbc528a0a34de474c35cbb1189c10833f120f990e/IMG_4871.jpg" data-mid="62064954" border="0"  src="https://freight.cargo.site/w/1000/i/5403c2608832dc85fa3d729bbc528a0a34de474c35cbb1189c10833f120f990e/IMG_4871.jpg" /&#62;&#60;img width="4032" height="3024" width_o="4032" height_o="3024" data-src="https://freight.cargo.site/t/original/i/8427d33d5c4033721d83b5a0bfa26cbd5ab5111159e7c3e71e12e5aa238638a3/IMG_4836.jpg" data-mid="62064952" border="0"  src="https://freight.cargo.site/w/1000/i/8427d33d5c4033721d83b5a0bfa26cbd5ab5111159e7c3e71e12e5aa238638a3/IMG_4836.jpg" /&#62;&#60;img width="4032" height="3024" width_o="4032" height_o="3024" data-src="https://freight.cargo.site/t/original/i/ab9aa90f19dbdb5873507cd388c59ec804d9bc8d9318b3788054dd109b05ce3c/IMG_4863.jpg" data-mid="62064953" border="0"  src="https://freight.cargo.site/w/1000/i/ab9aa90f19dbdb5873507cd388c59ec804d9bc8d9318b3788054dd109b05ce3c/IMG_4863.jpg" /&#62;&#60;img width="4032" height="3024" width_o="4032" height_o="3024" data-src="https://freight.cargo.site/t/original/i/ec84ef51a1ad66281f03058d38c621d8c70cb3788306db338fb267bd3a4a7e4b/IMG_1079.JPG" data-mid="125950082" border="0"  src="https://freight.cargo.site/w/1000/i/ec84ef51a1ad66281f03058d38c621d8c70cb3788306db338fb267bd3a4a7e4b/IMG_1079.JPG" /&#62;</description>
		
	</item>
		
		
	<item>
		<title>Price On Our Lives</title>
				
		<link>https://andredecastro.com/Price-On-Our-Lives</link>

		<pubDate>Thu, 05 Sep 2019 01:04:56 +0000</pubDate>

		<dc:creator>André De Castro</dc:creator>

		<guid isPermaLink="true">https://andredecastro.com/Price-On-Our-Lives</guid>

		<description>
	A simple price tag.Calculated the price politicians put on student lives by taking NRA money. Became a symbol of the movement.


	Client: March For Our Lives
Agency: McCann NY
&#60;img width="2860" height="1606" width_o="2860" height_o="1606" data-src="https://freight.cargo.site/t/original/i/2f023936885acd6fdfff715e75840d8f51b27410b8682633f6ed72c78049385e/GeorgeClooney.png" data-mid="49917407" border="0"  src="https://freight.cargo.site/w/1000/i/2f023936885acd6fdfff715e75840d8f51b27410b8682633f6ed72c78049385e/GeorgeClooney.png" /&#62;&#60;img width="2868" height="1614" width_o="2868" height_o="1614" data-src="https://freight.cargo.site/t/original/i/717bcbe3f71a5f4ee87a9e37b29f3602c7c499ab7097783f067ea53e73491793/StevenSpielberg.png" data-mid="49917408" border="0"  src="https://freight.cargo.site/w/1000/i/717bcbe3f71a5f4ee87a9e37b29f3602c7c499ab7097783f067ea53e73491793/StevenSpielberg.png" /&#62;

&#60;img width="2864" height="1614" width_o="2864" height_o="1614" data-src="https://freight.cargo.site/t/original/i/8c20e0de1c5b7074c05e4caee8856c3882f3cd51c507d6b58d0355af0e77af53/MileyCyrus.png" data-mid="49917409" border="0"  src="https://freight.cargo.site/w/1000/i/8c20e0de1c5b7074c05e4caee8856c3882f3cd51c507d6b58d0355af0e77af53/MileyCyrus.png" /&#62;Recognition:


Cannes Lion Gold - Direct (Excellence)Cannes Lion Gold - Outdoor (Ambient)Cannes Lion Gold - PR (Public Affairs)Cannes Lion Silver - PR (Non-Profit)Cannes Lion Bronze - PR (Social Community)

Cannes Lion Shortlist - Direct (Small Scale)Cannes Lion Shortlist - Direct (Digital Platforms)Cannes Lion Shortlist - PR (Real-Time)Cannes Lion Shortlist - Social &#38;amp; Influencer (Non-Profit)Cannes Lion Shortlist - Social &#38;amp; Influencer (Reach &#38;amp; Impact)
The One Show Gold - Current Event ResponseThe One Show Gold - Social EngagementThe One Show Gold - Community BuildingThe One Show Gold - Physical ItemsThe One Show Gold - Events &#38;amp; ExperientialThe One Show Gold - CollateralThe One Show Silver - OOH / Experiential &#38;amp; Installations
D&#38;amp;AD Yellow Pencil - Creativity For Good: Non-ProfitD&#38;amp;AD Wood Pencil - Community ExperienceD&#38;amp;AD Shortlist - Creativity For Good: Product DesignD&#38;amp;AD Shortlist - Design: Non-ProfitD&#38;amp;AD Shortlist - Direct Response: Digital
D&#38;amp;AD Impact White Pencil - Civic EngagementD&#38;amp;AD Impact White Pencil - Education
Art Directors Club Gold Cube - Direct/WildcardArt Directors Club Silver Cube - Promotional Materials

ANDY Awards Gold - IDEAANDY Awards Richard T. O’Reilly Award For Outstanding Public Service
Epica Awards Grand Prix - ResponsibilityEpica Awards Gold - PREpica Awards Silver - Consumer Direct

Shorty Award For Social Good - Pro BonoShorty Award For Social Good - Shoestring Budget

Webby Awards Nominee - Best Cause Related CampaignWebby Awards Nominee - Best Use Of Earned MediaWebby Awards Nominee - Best Event Activism

Clio Gold - OOH (Direct)Clio Silver - PR (Public Affairs)Clio Silver - Integrated Campaign

AdAge A-List Honors Best Work For Good
London International Gold - Digital (Public Service/Social Awareness)London International Gold - Ambient (Public Service/Social Awareness)London International Silver - Ambient (NGO)London International Silver - Creative Use of DataLondon International Bronze - Integration (Public Service/Social Awareness)
Cresta International Awards Silver - Outdoor
Shorty Awards Best Large Agency/Culture
</description>
		
	</item>
		
		
	<item>
		<title>#ExcuseMe</title>
				
		<link>https://andredecastro.com/ExcuseMe</link>

		<pubDate>Wed, 04 Sep 2019 20:53:24 +0000</pubDate>

		<dc:creator>André De Castro</dc:creator>

		<guid isPermaLink="true">https://andredecastro.com/ExcuseMe</guid>

		<description>
	
Students organized The National School Walkout to demand gun reform in America, but some school administrators wouldn’t let their students participate. Leading up to the demonstration, actors Robert De Niro and Julianne Moore wrote #ExcuseMe letters. Letters were posted on The National School Walkout Twitter feed and made a clear case for why participation in this event should be excused.


	Client: National School Walkout
Agency: McCann

Recognition:The One ShowShortlist &#124; Public RelationsWebby Awards
Winner &#124; Advertising, Media &#38;amp; PR: Best Cause Related CampaignNominee &#124; Advertising, Media &#38;amp; PR: Best Influencer London International Awards
Finalist &#124; Social Influencers: Celebrity Brand PartnershipEPICAShortlist &#124; Public RelationsShorty Social Good AwardsFinalist &#124; TwitterFinalist &#124; Hashtag

Press:

CNNThe Washington PostUSA TODAYThe HillBBCBreitbart
</description>
		
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	<item>
		<title>Microsoft: Space Holiday</title>
				
		<link>https://andredecastro.com/Microsoft-Space-Holiday</link>

		<pubDate>Thu, 05 Sep 2019 00:21:47 +0000</pubDate>

		<dc:creator>André De Castro</dc:creator>

		<guid isPermaLink="true">https://andredecastro.com/Microsoft-Space-Holiday</guid>

		<description>
	
Microsoft's 2017 Holiday campaign. It celebrates the launch of new Paint3D app and Remix 3D social channel, making 3D creation accessible to everyone. 
	Client: Mastercard
Agency: McCann NY





Characters &#38;amp; Descriptions&#60;img width="5100" height="3300" width_o="5100" height_o="3300" data-src="https://freight.cargo.site/t/original/i/dcdd76f37261449b5ce12f25f01f5eb05b05503bd4d9ba306faa0dc4e7fe829c/Characters.jpg" data-mid="62067305" border="0"  src="https://freight.cargo.site/w/1000/i/dcdd76f37261449b5ce12f25f01f5eb05b05503bd4d9ba306faa0dc4e7fe829c/Characters.jpg" /&#62;Process Photos
&#60;img width="1000" height="750" width_o="1000" height_o="750" data-src="https://freight.cargo.site/t/original/i/4c1c0ff412c28eec246b28ded410fa644cc34b1040260fe7f0cba31d6a2e8c1f/2017-12-10-PHOTO-00001979.jpg" data-mid="62064754" border="0"  src="https://freight.cargo.site/w/1000/i/4c1c0ff412c28eec246b28ded410fa644cc34b1040260fe7f0cba31d6a2e8c1f/2017-12-10-PHOTO-00001979.jpg" /&#62;&#60;img width="1600" height="1600" width_o="1600" height_o="1600" data-src="https://freight.cargo.site/t/original/i/aeff255bc1b33ad8f4514f7d51ecad87ca59955f4212ad13ae8122befd8e220c/2017-12-10-PHOTO-00001974.jpg" data-mid="62064750" border="0"  src="https://freight.cargo.site/w/1000/i/aeff255bc1b33ad8f4514f7d51ecad87ca59955f4212ad13ae8122befd8e220c/2017-12-10-PHOTO-00001974.jpg" /&#62;&#60;img width="1000" height="750" width_o="1000" height_o="750" data-src="https://freight.cargo.site/t/original/i/fae11cb0dd03d870237ad51a0fd4a50c067e59692a5de3cb6818d1d20dc26399/2017-12-10-PHOTO-00001978.jpg" data-mid="62064753" border="0"  src="https://freight.cargo.site/w/1000/i/fae11cb0dd03d870237ad51a0fd4a50c067e59692a5de3cb6818d1d20dc26399/2017-12-10-PHOTO-00001978.jpg" /&#62;
&#60;img width="1600" height="1200" width_o="1600" height_o="1200" data-src="https://freight.cargo.site/t/original/i/41f709e2b54263cede40f4476f12340205c2aa45548f6e61d89f5720f4ae529b/2017-12-10-PHOTO-00001981.jpg" data-mid="62064756" border="0"  src="https://freight.cargo.site/w/1000/i/41f709e2b54263cede40f4476f12340205c2aa45548f6e61d89f5720f4ae529b/2017-12-10-PHOTO-00001981.jpg" /&#62;&#60;img width="1600" height="1200" width_o="1600" height_o="1200" data-src="https://freight.cargo.site/t/original/i/b73fed3129aa6a4a17cff294265938c7d8d91722fdbd5496ffd40f690f746a66/2017-12-10-PHOTO-00001984.jpg" data-mid="62064759" border="0"  src="https://freight.cargo.site/w/1000/i/b73fed3129aa6a4a17cff294265938c7d8d91722fdbd5496ffd40f690f746a66/2017-12-10-PHOTO-00001984.jpg" /&#62;
Recognition:
London Internation Awards

Bronze &#124; Motion Graphics
Art Directors Club

Merit &#124; Art Direction Motion - Single
Press:

Creativity "Pick of the day" 
Adweek
Verge

CNET
Geekwire</description>
		
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	<item>
		<title>Printmaking</title>
				
		<link>https://andredecastro.com/Printmaking</link>

		<pubDate>Fri, 20 Sep 2019 18:02:06 +0000</pubDate>

		<dc:creator>André De Castro</dc:creator>

		<guid isPermaLink="true">https://andredecastro.com/Printmaking</guid>

		<description>
	
Project Movements
	Project Movements is a self initiated project. It began in June 2013 and is visual panorama of the political landscapes of protest in Greece, USA, Turkey, Brazil and Angola through a series of personal political portraits.Project Movements engaged with people through social media and asked questions about music, color, dates, people, places and words related to their political identity that would become the basis for their silk composition.The prints allow two points of view, the individual and the collective. When presented as a group, the prints establish a visual dialog where meaning is perceived through repetitions, contrast, color and form.

	&#60;img width="960" height="720" width_o="960" height_o="720" data-src="https://freight.cargo.site/t/original/i/823005ee6477174e6d50bd1260186eda2f525d1b51a4d67fe9f9a4a322825a90/11403416_10152864790538062_987877919998122979_n.jpg" data-mid="51041571" border="0"  src="https://freight.cargo.site/w/960/i/823005ee6477174e6d50bd1260186eda2f525d1b51a4d67fe9f9a4a322825a90/11403416_10152864790538062_987877919998122979_n.jpg" /&#62;In 2013 Project Movements won the competition "Never Stop, Never Settle" promoted by Hennessy US and Pratt Institute and was exhibited during the December 2013 Miami Art Basel Fair and in 2014 at Bklyn Designs and Opus Project Space, Chelsea NY. 
The project also won the Centro Cultural Banco do Brasil and Caixa Cultural public grants and was exhibited at the Banco do Brasil Cultural Center in Belo Horizonte and Brasília and at Caixa Cultural do Rio de Janeiro in 2015. In 2016/17 the project was on view at Espaço Espelho D'água, Lisbon, Portugal. So far, the exhibition had more than 40 thousand viewers.


&#60;img width="2048" height="1151" width_o="2048" height_o="1151" data-src="https://freight.cargo.site/t/original/i/1b6427e17316bfdea297e77e066f4e264d7f5a2652c58df0715b24d5f4af4a71/12484580_10153257218068062_1091266475923872250_o.jpg" data-mid="51041575" border="0"  src="https://freight.cargo.site/w/1000/i/1b6427e17316bfdea297e77e066f4e264d7f5a2652c58df0715b24d5f4af4a71/12484580_10153257218068062_1091266475923872250_o.jpg" /&#62;André managed to capture so deeply a very particular moment in our history, not in the histor of Brazil, in the history of mankind. It is very beautiful to see this, transpose it visually, I think it is much more beautiful because it is done through a work that It is at the same time the expression of each person and the gestural expression of the artist. It is as if in a certain way we return to what I call the founding act of humanity.– João das Neves.Brazilian director and playwright. Founder of Grupo Opinião and director of CPC of UNE in the early 1960s.



 


	
&#60;img width="821" height="1089" width_o="821" height_o="1089" data-src="https://freight.cargo.site/t/original/i/7a61d5a0bf738dddf9821541c016d1e7bc47fc0f6add3c7ce86ae07ba8f42a39/Screen-Shot-2019-11-12-at-10.51.46-PM.png" data-mid="54610715" border="0" data-scale="100" src="https://freight.cargo.site/w/821/i/7a61d5a0bf738dddf9821541c016d1e7bc47fc0f6add3c7ce86ae07ba8f42a39/Screen-Shot-2019-11-12-at-10.51.46-PM.png" /&#62;
	Mano André,It was good to feel that in the fast food world of our times exist people like you, who take as their own the pains of people who they have never seen, who take as an offense the deprivation of values that are (should be) universal, without homeland and without flag, if not of humanity. Well you do, thank you very much for everything.A hug the size of the ocean 
that separates us.– Luaty Beirão.
Rapper and Luso-Angolan activist known for his activism for freedom of expression.&#38;nbsp;Luaty was one of the young political prisoners arrested for supposedly attempting a coup d'etat in Angola. His print was organicaly reproduced online, on T-shirts and printed materials in different countries as fuel for mobilization. After months of detention and judicial harassment, in 2016 they were released and all charges dropped.&#38;nbsp;

&#60;img width="1000" height="487" width_o="1000" height_o="487" data-src="https://freight.cargo.site/t/original/i/73092b5339f2c0dbd3d842230fdef2fafd18134874e3489c8c693d0c34954a38/Screen-Shot-2014-11-10-at-11.40.23-PM_1000_1000.png" data-mid="54613312" border="0"  src="https://freight.cargo.site/w/1000/i/73092b5339f2c0dbd3d842230fdef2fafd18134874e3489c8c693d0c34954a38/Screen-Shot-2014-11-10-at-11.40.23-PM_1000_1000.png" /&#62;


Wheatpasting
	
&#60;img width="1080" height="720" width_o="1080" height_o="720" data-src="https://freight.cargo.site/t/original/i/55d7e61d112029f07b0c67be7dc0517f9e8eb7ee4b45fcd625b75fa16f30d7db/37991233_10155604532073062_9130147886204452864_o.jpg" data-mid="51041509" border="0"  src="https://freight.cargo.site/w/1000/i/55d7e61d112029f07b0c67be7dc0517f9e8eb7ee4b45fcd625b75fa16f30d7db/37991233_10155604532073062_9130147886204452864_o.jpg" /&#62;Impossível Chão &#124; NY 2018
	

&#60;img width="1332" height="749" width_o="1332" height_o="749" data-src="https://freight.cargo.site/t/original/i/c8270b32b302295df181285d1395ecfb17b39d2ba7b62be226cfb4349c8fd888/Screen-Shot-2019-11-12-at-11.20.13-PM.png" data-mid="249138756" border="0"  src="https://freight.cargo.site/w/1000/i/c8270b32b302295df181285d1395ecfb17b39d2ba7b62be226cfb4349c8fd888/Screen-Shot-2019-11-12-at-11.20.13-PM.png" /&#62;Democracia &#124; RJ, Palácio Capanema 2015</description>
		
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