https://andredecastro.com André De Castro Fri, 05 Jun 2026 01:48:07 +0000 https://andredecastro.com en https://andredecastro.com/Milk-Culture-Machine Fri, 05 Jun 2026 01:48:07 +0000 André De Castro https://andredecastro.com/Milk-Culture-Machine The milk culture machine is an always on series of low-cost, high upside earned media driving moments for milk.The world has been obsessed with protein.Protein popcorn, protein beer, protein breath mints… Our Culture Machine needed to remind America that the easiest and most convenient way to get your protein fix is from the original protein source, milk. Client: MilkPep | Agency: GALERole: Group Creative Director |&nbsp;Year: 2025&nbsp;---The Protein Puffer: On the last day of the 2025 WNBA regular season, Skylar Diggins wore the Protein Puffer in her tunnel walk — a puffer jacket filled with milk, carrying 422 grams of protein. --- GLP-1 Milk Gallon by Lord Disick: we tapped into one of the most talked-about trends of the year: the rise of GLP-1 use. If you’re on GLP-1, you need protein. So, you need milk. The GLP-1 Milk Gallon by Lord Disick keps your GLP-1 pen cold, discreet, and stored right beside the protein that supports your goals.---Swole Santa: We’ve been leaving milk out for Santa for centuries. If he’s been drinking billions of glasses of protein-rich milk and working as much as he does, he’s not jolly… He’s jacked! Mary Beth Barone proved her theory to America and found the real Santa at the Swole Santa Contest in New York.---Protein Boost: We partner with Trisha Paytas and have her share her peculiar coffee order: “Guys, I have a hack. I get a Non-Dairy Milk Grande latte with protein. How? Just add regular milk to it.” <img width="1750" height="1167" width_o="1750" height_o="1167" data-src="https://freight.cargo.site/t/original/i/550c8d1aee97625e0d45971d96c379c64c293b84d90046ef45aa80caf293e178/Image-20.jpeg" data-mid="249135079" border="0" src="https://freight.cargo.site/w/1000/i/550c8d1aee97625e0d45971d96c379c64c293b84d90046ef45aa80caf293e178/Image-20.jpeg" /><img width="1750" height="661" width_o="1750" height_o="661" data-src="https://freight.cargo.site/t/original/i/155c0c8da5a0fd695a9ad15d4197f7bf8c38680e64aafbc298ed95a54f9f16ac/Santas_.jpg" data-mid="249135077" border="0" src="https://freight.cargo.site/w/1000/i/155c0c8da5a0fd695a9ad15d4197f7bf8c38680e64aafbc298ed95a54f9f16ac/Santas_.jpg" /> https://andredecastro.com/Wood-Milk Thu, 20 Apr 2023 03:40:17 +0000 André De Castro https://andredecastro.com/Wood-Milk The fact that the alt-Milk industry will make Milk out of just about anything is a funny and relatable insight, no matter what you drink. While Dairy Milk’s not for everyone, there’s only one OG: Real Milk. To create conversation and debate, we created a fictional alt-Milk called Wood Milk, with a famous co-founder, Aubrey Plaza. We launched this fictitious brand on social, OOH, and through press and influencer outreach. Client: MilkPep | Agency: GALE&nbsp;Role: Creative Director | Year: 2023 --- AdAge #1 Top 5 Creative Campaigns You Need to Know About Right Now. --- Andys | 2024 Gold for IDEA <img width="4000" height="2668" width_o="4000" height_o="2668" data-src="https://freight.cargo.site/t/original/i/b43852c20ab0845282191b406a398b55ae8627bfac508e3ce3129080fed0b5a6/UnionSquare_DSC03710.jpg" data-mid="181213532" border="0" src="https://freight.cargo.site/w/1000/i/b43852c20ab0845282191b406a398b55ae8627bfac508e3ce3129080fed0b5a6/UnionSquare_DSC03710.jpg" /><img width="4000" height="2668" width_o="4000" height_o="2668" data-src="https://freight.cargo.site/t/original/i/28ebe4a3154ae6c6cd1e0e1b5bfca3e41baa7616cdac58f9805a29d43fe976b7/TimeSquare_DSC03953.jpg" data-mid="181213530" border="0" src="https://freight.cargo.site/w/1000/i/28ebe4a3154ae6c6cd1e0e1b5bfca3e41baa7616cdac58f9805a29d43fe976b7/TimeSquare_DSC03953.jpg" /><img width="4000" height="2668" width_o="4000" height_o="2668" data-src="https://freight.cargo.site/t/original/i/7e81c525aaa0b0d8a8801e9e3e69dd767a4f1b67568aeae4d8359c6f38cf1cd1/TimeSquare_DSC03954.jpg" data-mid="181213531" border="0" src="https://freight.cargo.site/w/1000/i/7e81c525aaa0b0d8a8801e9e3e69dd767a4f1b67568aeae4d8359c6f38cf1cd1/TimeSquare_DSC03954.jpg" /><img width="2160" height="1620" width_o="2160" height_o="1620" data-src="https://freight.cargo.site/t/original/i/1a852136599cec8e0a08a3a6a2254bdc3b1f85c9cdcf43d03ad625a20cd3fd4c/Image47.jpeg" data-mid="181231034" border="0" src="https://freight.cargo.site/w/1000/i/1a852136599cec8e0a08a3a6a2254bdc3b1f85c9cdcf43d03ad625a20cd3fd4c/Image47.jpeg" /> Case Study: <img width="4320" height="3063" width_o="4320" height_o="3063" data-src="https://freight.cargo.site/t/original/i/5c502ad6a29de47522bccadc4301280d46ec7d2dd88805cd54001e18ccd85dca/WoodMilk-StaticBoard.jpg" data-mid="210195530" border="0" src="https://freight.cargo.site/w/1000/i/5c502ad6a29de47522bccadc4301280d46ec7d2dd88805cd54001e18ccd85dca/WoodMilk-StaticBoard.jpg" /> https://andredecastro.com/Every-Woman-s-Marathon-Powered-by-Team-Milk Thu, 20 Apr 2023 02:45:21 +0000 André De Castro https://andredecastro.com/Every-Woman-s-Marathon-Powered-by-Team-Milk Every Woman’s Marathon Marathon culture wasn't built with every woman in mind. The training plans, the gear, the bathrooms, the support systems were all designed around a narrow version of who a marathoner is. Milk is the original performance drink. So in 2022 we launched Team Milk, a multi-year initiative dedicated to supporting women runners. In 2023, we took out a double-page spread in the New York Times, a public invitation for Milk to sponsor and support every woman running a marathon in the United States. At the New York City Marathon that year, roughly twenty percent of all women in the race ran as part of #TeamMilk. That momentum led to something bigger. In 2024 we created Every Woman's Marathon, the largest marathon for women in the United States, announced by Amanda Gorman and held in Savannah, Georgia. It wasn't just a race. It was a full weekend: concerts, recovery stations, custom race kits, unique training guides tailored to every woman, and a branding system we developed from scratch. The event was later documented in the film Forward is a Pace. Year two moved to Scottsdale, Arizona. Year three is in New Orleans, with more than 10,000 women registered. I've been involved in overseeing the event from the start: creative direction across the full brand system, race experience, and every physical touchpoint of the weekend. <img width="4096" height="2731" width_o="4096" height_o="2731" data-src="https://freight.cargo.site/t/original/i/50b3bf65a1ddc59fb6020cf2eda1c8614f71ba4426eb540847c186e0fce8bd07/DSC_4275-copy_DonaldMiralle.png" data-mid="249135796" border="0" src="https://freight.cargo.site/w/1000/i/50b3bf65a1ddc59fb6020cf2eda1c8614f71ba4426eb540847c186e0fce8bd07/DSC_4275-copy_DonaldMiralle.png" /><img width="4096" height="2731" width_o="4096" height_o="2731" data-src="https://freight.cargo.site/t/original/i/16a1973e34de16a295023bd01d3fd7822e72292f30dbc4897b6f6047ef273f9b/DSC_4302-copy_DonaldMiralle.png" data-mid="249135795" border="0" src="https://freight.cargo.site/w/1000/i/16a1973e34de16a295023bd01d3fd7822e72292f30dbc4897b6f6047ef273f9b/DSC_4302-copy_DonaldMiralle.png" /><img width="4096" height="2731" width_o="4096" height_o="2731" data-src="https://freight.cargo.site/t/original/i/df8b8037e5136ea4d67442fced2a7b8e9d42cac9452a667ed3f5e760ec98009f/DSC_3786-copy_DonaldMiralle-1.png" data-mid="249135801" border="0" src="https://freight.cargo.site/w/1000/i/df8b8037e5136ea4d67442fced2a7b8e9d42cac9452a667ed3f5e760ec98009f/DSC_3786-copy_DonaldMiralle-1.png" /><img width="4104" height="2601" width_o="4104" height_o="2601" data-src="https://freight.cargo.site/t/original/i/cb360e65f9ca6d7a0d9cfbab3ed66a3d1109e831a77c18b6753716da3e039dc0/EWM-000366-1-1.jpg" data-mid="249135814" border="0" src="https://freight.cargo.site/w/1000/i/cb360e65f9ca6d7a0d9cfbab3ed66a3d1109e831a77c18b6753716da3e039dc0/EWM-000366-1-1.jpg" /><img width="4096" height="2853" width_o="4096" height_o="2853" data-src="https://freight.cargo.site/t/original/i/5d4a818b96fa90d9b2039f74cf4cb96ce5a7c179d0704c2ce5168c460b9c100d/EWM-000578-1-1.jpg" data-mid="249135816" border="0" src="https://freight.cargo.site/w/1000/i/5d4a818b96fa90d9b2039f74cf4cb96ce5a7c179d0704c2ce5168c460b9c100d/EWM-000578-1-1.jpg" /><img width="4096" height="2732" width_o="4096" height_o="2732" data-src="https://freight.cargo.site/t/original/i/218317ba4d8e583fba6b42e992150300ed2fe8eaf1eeec052c54fae717b0a672/DSC08065_DamienLecocq.png" data-mid="249135818" border="0" src="https://freight.cargo.site/w/1000/i/218317ba4d8e583fba6b42e992150300ed2fe8eaf1eeec052c54fae717b0a672/DSC08065_DamienLecocq.png" /><img width="4096" height="2732" width_o="4096" height_o="2732" data-src="https://freight.cargo.site/t/original/i/d39e1202fbd337727e568cb6383886af0a3728705a7cd9d94b50b3e03a37529f/DSC07660_DamienLecocq.png" data-mid="249135817" border="0" src="https://freight.cargo.site/w/1000/i/d39e1202fbd337727e568cb6383886af0a3728705a7cd9d94b50b3e03a37529f/DSC07660_DamienLecocq.png" /> Client: MilkPep | Agency: GALERole: Group Creative Director | Year: 2022–2026 <img width="4000" height="2667" width_o="4000" height_o="2667" data-src="https://freight.cargo.site/t/original/i/025010a2d01277c31081529021078498d8e534e8daaba02ae3547d2c7d81730d/EWM-2025---credit-rwbmultimedia-13-10.png" data-mid="249135786" border="0" src="https://freight.cargo.site/w/1000/i/025010a2d01277c31081529021078498d8e534e8daaba02ae3547d2c7d81730d/EWM-2025---credit-rwbmultimedia-13-10.png" /><img width="2380" height="1584" width_o="2380" height_o="1584" data-src="https://freight.cargo.site/t/original/i/a026f2f2db31403002928308492570009cac8b2432e6db0118b9c226c0a86f83/Screenshot-2025-09-10-at-10.57.54-PM.png" data-mid="238093820" border="0" src="https://freight.cargo.site/w/1000/i/a026f2f2db31403002928308492570009cac8b2432e6db0118b9c226c0a86f83/Screenshot-2025-09-10-at-10.57.54-PM.png" /><img width="2160" height="1440" width_o="2160" height_o="1440" data-src="https://freight.cargo.site/t/original/i/eebc2bd630907a4bdafd60979a252d558ddc71cf62613a1a9eaf3c7d9d59678d/warmed.jpg" data-mid="196721874" border="0" src="https://freight.cargo.site/w/1000/i/eebc2bd630907a4bdafd60979a252d558ddc71cf62613a1a9eaf3c7d9d59678d/warmed.jpg" /><img width="5712" height="4284" width_o="5712" height_o="4284" data-src="https://freight.cargo.site/t/original/i/e48af821c57981c80d3ac996fb9bb112449732e9a44bc765ef67a12509d1189f/Entrance.jpg" data-mid="196721867" border="0" src="https://freight.cargo.site/w/1000/i/e48af821c57981c80d3ac996fb9bb112449732e9a44bc765ef67a12509d1189f/Entrance.jpg" /><img width="4096" height="2731" width_o="4096" height_o="2731" data-src="https://freight.cargo.site/t/original/i/8d96a12a902e6c26aa9c3a1a8cd128344f3a2362aefcc4aa1cef8733f6494fbd/DSCF0659.png" data-mid="249135852" border="0" src="https://freight.cargo.site/w/1000/i/8d96a12a902e6c26aa9c3a1a8cd128344f3a2362aefcc4aa1cef8733f6494fbd/DSCF0659.png" /><img width="4096" height="2732" width_o="4096" height_o="2732" data-src="https://freight.cargo.site/t/original/i/c5e7bfc8be9a845bb461fe230fda66d81ff7d4dbf0038c878729a3bf030b2aa3/DSC08057_DamienLecocq.png" data-mid="249135819" border="0" src="https://freight.cargo.site/w/1000/i/c5e7bfc8be9a845bb461fe230fda66d81ff7d4dbf0038c878729a3bf030b2aa3/DSC08057_DamienLecocq.png" /><img width="4000" height="2667" width_o="4000" height_o="2667" data-src="https://freight.cargo.site/t/original/i/3e103c562548aacb7d402c1e88f554ca1118ba2e3cda6f57c82c7cade3526ee1/EWM-2025-Expo---credit-rwbmultimedia-12-2.png" data-mid="249135857" border="0" src="https://freight.cargo.site/w/1000/i/3e103c562548aacb7d402c1e88f554ca1118ba2e3cda6f57c82c7cade3526ee1/EWM-2025-Expo---credit-rwbmultimedia-12-2.png" /><img width="4000" height="2667" width_o="4000" height_o="2667" data-src="https://freight.cargo.site/t/original/i/a51a4e5524dfe8677ea4654f129e0c7fd2046ff804a1089788ccaa01ef486eef/EWM-2025-Expo---credit-rwbmultimedia-77-1-2.png" data-mid="249135858" border="0" src="https://freight.cargo.site/w/1000/i/a51a4e5524dfe8677ea4654f129e0c7fd2046ff804a1089788ccaa01ef486eef/EWM-2025-Expo---credit-rwbmultimedia-77-1-2.png" /> https://andredecastro.com/Come-Toguether Fri, 03 May 2024 01:20:35 +0000 André De Castro https://andredecastro.com/Come-Toguether For Hard Rock's 50th anniversary, we launched a global integrated campaign to introduce Unity, the brand's first worldwide loyalty program connecting its full portfolio of casinos, music venues, shops, hotels, and resorts across more than 200 locations in 75 countries. We designed the full identity system for Unity and rolled it out across every touchpoint. The campaign centerpiece was a reimagined version of the Beatles' "Come Together" recorded by Noah Kahan, with a music video shot across New York, Mexico, and Hollywood, Florida, featuring John Legend, Shakira, and Leo Messi. Hard Rock's locations were the star of the show. The film ran on social and live TV during the NBA and NHL playoffs. Client: Hard Rock | Agency: GALERole: Creative Director | Year: 2024Film Director: Jovan Todorovic Still Photographer: Lauren Dukoff <img width="2809" height="2107" width_o="2809" height_o="2107" data-src="https://freight.cargo.site/t/original/i/8ebaff1b00f515e76edeaf887ba944823933b0587b405447973703174b930d0c/Shot_13_Messi_Unity_GS_0065_V3_hiRes25.jpg" data-mid="210677159" border="0" src="https://freight.cargo.site/w/1000/i/8ebaff1b00f515e76edeaf887ba944823933b0587b405447973703174b930d0c/Shot_13_Messi_Unity_GS_0065_V3_hiRes25.jpg" /> https://andredecastro.com/True-Name Tue, 12 Nov 2019 17:52:34 +0000 André De Castro https://andredecastro.com/True-Name For many trans and nonbinary people, using their credit card is risky. They have been denied service and endured verbal and physical harassment when using a card with a name that represents someone they are not. To make matters worse, changing their legal name to one that matches their true identity is a long and difficult process. With True Name, people can now proudly display their chosen names on the front of their Mastercards. Client: MastercardAgency: McCann XBC --- CANNES LIONS 2021 | GRAND PRIX Lion (Brand Experience &amp; Activation)+ 2 Gold Lions + 3 Silver Lions + 3 Bronze Lions D&amp;AD&nbsp; 2021 | BLACK PENCIL (Experiential - Community) + 3 Graffiti Pencils + 1 Wood Pencil&nbsp; THE ONE SHOW 2021 | Best of Discipline (IP &amp; Products) 2021 | Best of Discipline (Public Relations) + 8 Gold + 3 Silver ADC #4 CD in the world in 2021 Best of Discipline (Product Design) + 2x Gold Cube, 3x Silver Cube, 2x Bronze Cube TrueName_Mastercard_CaseStudy from André De Castro on Vimeo. https://andredecastro.com/AcceptanceStreet Wed, 04 Sep 2019 21:23:49 +0000 André De Castro https://andredecastro.com/AcceptanceStreet The intersection of Christopher and Gay Streets in NYC is an iconic corner down the block from the Stonewall Inn, where the riots and the eventual the revolution began for the LGBTQIA+ rights movement. Partnering with the NYC Commission of Human Rights, we took this symbol of the community and made it a bit prouder for World Pride 2019. Client: Mastercard &amp; New York Commission of Human RightsAgency: McCann XBC AcceptanceStreet_Mastercard_Cannes_CaseStudy from André De Castro on Vimeo. <img width="3585" height="4800" width_o="3585" height_o="4800" data-src="https://freight.cargo.site/t/original/i/6982341984417cabf9ff0cb0b514eb27cc967cbdc9f001555abf5ff93418d561/OS_DE20_005B_13-2.jpg" data-mid="74906167" border="0" src="https://freight.cargo.site/w/1000/i/6982341984417cabf9ff0cb0b514eb27cc967cbdc9f001555abf5ff93418d561/OS_DE20_005B_13-2.jpg" /> <img width="4032" height="3024" width_o="4032" height_o="3024" data-src="https://freight.cargo.site/t/original/i/e8c486fdded902f7d6fb9d2c1c489ceca003c93a0dd7585d41669156e053c4cf/IMG_4922.JPG" data-mid="54687974" border="0" src="https://freight.cargo.site/w/1000/i/e8c486fdded902f7d6fb9d2c1c489ceca003c93a0dd7585d41669156e053c4cf/IMG_4922.JPG" /> <img width="4032" height="3024" width_o="4032" height_o="3024" data-src="https://freight.cargo.site/t/original/i/1e5f44041f128cabe34bf4a47caf85e232e1d0829fa8aa5ad2da6e7b8973e0e3/IMG_3137.JPG" data-mid="54687990" border="0" src="https://freight.cargo.site/w/1000/i/1e5f44041f128cabe34bf4a47caf85e232e1d0829fa8aa5ad2da6e7b8973e0e3/IMG_3137.JPG" /> <img width="1063" height="1063" width_o="1063" height_o="1063" data-src="https://freight.cargo.site/t/original/i/31aa6a68d4dcaa2f0a7ea28c2f1ae988390fb0017d1e5300c8f40706027ff934/IMG_3428.JPG" data-mid="54687942" border="0" src="https://freight.cargo.site/w/1000/i/31aa6a68d4dcaa2f0a7ea28c2f1ae988390fb0017d1e5300c8f40706027ff934/IMG_3428.JPG" /> Recognition:&nbsp; The One ShowBronze | Design-Out of Home-SingleBronze | Design Branding-Corporate CommunicationsMerit | Experiential &amp; Installations-Brand Installations Effie Awards Winner | Engaged CommunityWinner | Brand Experience: LiveWinner | Topical MarketingNew York FestivalsGold | Financial Advertising-Use of Discipline/Medium-Guerilla-Alternative Media-Location-Based MediaGold | Financial Advertising-Consumer-Corporate ImageGold | Financial Advertising-Use of Discipline/Medium-EventsSilver | Financial Advertising-Use of Discipline/Medium-Outdoor/Transit/Out-of-HomeBronze | Financial Advertising-Use of Discipline/Medium-Public RelationsBronze | Financial Advertising-Use of Discipline/Medium-Social MediaMerit | Financial Advertising-Consumer-Financial Service Provider https://andredecastro.com/The-Most-Vicious-Cycle Wed, 04 Sep 2019 20:53:23 +0000 André De Castro https://andredecastro.com/The-Most-Vicious-Cycle Gun violence in the U.S. is a vicious cycle. Every shooting is followed by public outrage, thoughts and prayers, false promises. And then it happens again because the gun lobby pays politicians to maintain the status quo. The only way to end this cycle is by getting young people to vote. March for Our Lives activists partnered with Kesha and her brother Sage to launch an original song, alongside a music video, to mobilize young people to vote three weeks before the midterm elections. Client: March For Our Lives Agency: McCann NY Poster Design: <img width="3154" height="1406" width_o="3154" height_o="1406" data-src="https://freight.cargo.site/t/original/i/4b41729b6fa1c29dffd7b96242722e3787e70e283a3413dfe7b8880694e7391f/Posters.jpg" data-mid="50893562" border="0" src="https://freight.cargo.site/w/1000/i/4b41729b6fa1c29dffd7b96242722e3787e70e283a3413dfe7b8880694e7391f/Posters.jpg" />Making Off: BTS:<img width="4032" height="3024" width_o="4032" height_o="3024" data-src="https://freight.cargo.site/t/original/i/625a33d530d6aa5b471ef3a74490d12e03930cdd9456a27f4f3726a4d31b1794/IMG_8415.JPG" data-mid="62064983" border="0" src="https://freight.cargo.site/w/1000/i/625a33d530d6aa5b471ef3a74490d12e03930cdd9456a27f4f3726a4d31b1794/IMG_8415.JPG" /><img width="4032" height="3024" width_o="4032" height_o="3024" data-src="https://freight.cargo.site/t/original/i/baeb8b96bc01b935486239d505ae2e3db8f7f2ceab5126af8b60df5e746222ab/IMG_8413.JPG" data-mid="62065005" border="0" src="https://freight.cargo.site/w/1000/i/baeb8b96bc01b935486239d505ae2e3db8f7f2ceab5126af8b60df5e746222ab/IMG_8413.JPG" /> <img width="4032" height="3024" width_o="4032" height_o="3024" data-src="https://freight.cargo.site/t/original/i/5403c2608832dc85fa3d729bbc528a0a34de474c35cbb1189c10833f120f990e/IMG_4871.jpg" data-mid="62064954" border="0" src="https://freight.cargo.site/w/1000/i/5403c2608832dc85fa3d729bbc528a0a34de474c35cbb1189c10833f120f990e/IMG_4871.jpg" /><img width="4032" height="3024" width_o="4032" height_o="3024" data-src="https://freight.cargo.site/t/original/i/8427d33d5c4033721d83b5a0bfa26cbd5ab5111159e7c3e71e12e5aa238638a3/IMG_4836.jpg" data-mid="62064952" border="0" src="https://freight.cargo.site/w/1000/i/8427d33d5c4033721d83b5a0bfa26cbd5ab5111159e7c3e71e12e5aa238638a3/IMG_4836.jpg" /><img width="4032" height="3024" width_o="4032" height_o="3024" data-src="https://freight.cargo.site/t/original/i/ab9aa90f19dbdb5873507cd388c59ec804d9bc8d9318b3788054dd109b05ce3c/IMG_4863.jpg" data-mid="62064953" border="0" src="https://freight.cargo.site/w/1000/i/ab9aa90f19dbdb5873507cd388c59ec804d9bc8d9318b3788054dd109b05ce3c/IMG_4863.jpg" /><img width="4032" height="3024" width_o="4032" height_o="3024" data-src="https://freight.cargo.site/t/original/i/ec84ef51a1ad66281f03058d38c621d8c70cb3788306db338fb267bd3a4a7e4b/IMG_1079.JPG" data-mid="125950082" border="0" src="https://freight.cargo.site/w/1000/i/ec84ef51a1ad66281f03058d38c621d8c70cb3788306db338fb267bd3a4a7e4b/IMG_1079.JPG" /> https://andredecastro.com/Price-On-Our-Lives Thu, 05 Sep 2019 01:04:56 +0000 André De Castro https://andredecastro.com/Price-On-Our-Lives A simple price tag.Calculated the price politicians put on student lives by taking NRA money. Became a symbol of the movement. Client: March For Our Lives Agency: McCann NY <img width="2860" height="1606" width_o="2860" height_o="1606" data-src="https://freight.cargo.site/t/original/i/2f023936885acd6fdfff715e75840d8f51b27410b8682633f6ed72c78049385e/GeorgeClooney.png" data-mid="49917407" border="0" src="https://freight.cargo.site/w/1000/i/2f023936885acd6fdfff715e75840d8f51b27410b8682633f6ed72c78049385e/GeorgeClooney.png" /><img width="2868" height="1614" width_o="2868" height_o="1614" data-src="https://freight.cargo.site/t/original/i/717bcbe3f71a5f4ee87a9e37b29f3602c7c499ab7097783f067ea53e73491793/StevenSpielberg.png" data-mid="49917408" border="0" src="https://freight.cargo.site/w/1000/i/717bcbe3f71a5f4ee87a9e37b29f3602c7c499ab7097783f067ea53e73491793/StevenSpielberg.png" /> <img width="2864" height="1614" width_o="2864" height_o="1614" data-src="https://freight.cargo.site/t/original/i/8c20e0de1c5b7074c05e4caee8856c3882f3cd51c507d6b58d0355af0e77af53/MileyCyrus.png" data-mid="49917409" border="0" src="https://freight.cargo.site/w/1000/i/8c20e0de1c5b7074c05e4caee8856c3882f3cd51c507d6b58d0355af0e77af53/MileyCyrus.png" />Recognition: Cannes Lion Gold - Direct (Excellence)Cannes Lion Gold - Outdoor (Ambient)Cannes Lion Gold - PR (Public Affairs)Cannes Lion Silver - PR (Non-Profit)Cannes Lion Bronze - PR (Social Community) Cannes Lion Shortlist - Direct (Small Scale)Cannes Lion Shortlist - Direct (Digital Platforms)Cannes Lion Shortlist - PR (Real-Time)Cannes Lion Shortlist - Social &amp; Influencer (Non-Profit)Cannes Lion Shortlist - Social &amp; Influencer (Reach &amp; Impact) The One Show Gold - Current Event ResponseThe One Show Gold - Social EngagementThe One Show Gold - Community BuildingThe One Show Gold - Physical ItemsThe One Show Gold - Events &amp; ExperientialThe One Show Gold - CollateralThe One Show Silver - OOH / Experiential &amp; Installations D&amp;AD Yellow Pencil - Creativity For Good: Non-ProfitD&amp;AD Wood Pencil - Community ExperienceD&amp;AD Shortlist - Creativity For Good: Product DesignD&amp;AD Shortlist - Design: Non-ProfitD&amp;AD Shortlist - Direct Response: Digital D&amp;AD Impact White Pencil - Civic EngagementD&amp;AD Impact White Pencil - Education Art Directors Club Gold Cube - Direct/WildcardArt Directors Club Silver Cube - Promotional Materials ANDY Awards Gold - IDEAANDY Awards Richard T. O’Reilly Award For Outstanding Public Service Epica Awards Grand Prix - ResponsibilityEpica Awards Gold - PREpica Awards Silver - Consumer Direct Shorty Award For Social Good - Pro BonoShorty Award For Social Good - Shoestring Budget Webby Awards Nominee - Best Cause Related CampaignWebby Awards Nominee - Best Use Of Earned MediaWebby Awards Nominee - Best Event Activism Clio Gold - OOH (Direct)Clio Silver - PR (Public Affairs)Clio Silver - Integrated Campaign AdAge A-List Honors Best Work For Good London International Gold - Digital (Public Service/Social Awareness)London International Gold - Ambient (Public Service/Social Awareness)London International Silver - Ambient (NGO)London International Silver - Creative Use of DataLondon International Bronze - Integration (Public Service/Social Awareness) Cresta International Awards Silver - Outdoor Shorty Awards Best Large Agency/Culture https://andredecastro.com/ExcuseMe Wed, 04 Sep 2019 20:53:24 +0000 André De Castro https://andredecastro.com/ExcuseMe Students organized The National School Walkout to demand gun reform in America, but some school administrators wouldn’t let their students participate. Leading up to the demonstration, actors Robert De Niro and Julianne Moore wrote #ExcuseMe letters. Letters were posted on The National School Walkout Twitter feed and made a clear case for why participation in this event should be excused. Client: National School Walkout Agency: McCann Recognition:The One ShowShortlist | Public RelationsWebby Awards Winner | Advertising, Media &amp; PR: Best Cause Related CampaignNominee | Advertising, Media &amp; PR: Best Influencer London International Awards Finalist | Social Influencers: Celebrity Brand PartnershipEPICAShortlist | Public RelationsShorty Social Good AwardsFinalist | TwitterFinalist | Hashtag Press: CNNThe Washington PostUSA TODAYThe HillBBCBreitbart https://andredecastro.com/Microsoft-Space-Holiday Thu, 05 Sep 2019 00:21:47 +0000 André De Castro https://andredecastro.com/Microsoft-Space-Holiday Microsoft's 2017 Holiday campaign. It celebrates the launch of new Paint3D app and Remix 3D social channel, making 3D creation accessible to everyone. Client: Mastercard Agency: McCann NY Characters &amp; Descriptions<img width="5100" height="3300" width_o="5100" height_o="3300" data-src="https://freight.cargo.site/t/original/i/dcdd76f37261449b5ce12f25f01f5eb05b05503bd4d9ba306faa0dc4e7fe829c/Characters.jpg" data-mid="62067305" border="0" src="https://freight.cargo.site/w/1000/i/dcdd76f37261449b5ce12f25f01f5eb05b05503bd4d9ba306faa0dc4e7fe829c/Characters.jpg" />Process Photos <img width="1000" height="750" width_o="1000" height_o="750" data-src="https://freight.cargo.site/t/original/i/4c1c0ff412c28eec246b28ded410fa644cc34b1040260fe7f0cba31d6a2e8c1f/2017-12-10-PHOTO-00001979.jpg" data-mid="62064754" border="0" src="https://freight.cargo.site/w/1000/i/4c1c0ff412c28eec246b28ded410fa644cc34b1040260fe7f0cba31d6a2e8c1f/2017-12-10-PHOTO-00001979.jpg" /><img width="1600" height="1600" width_o="1600" height_o="1600" data-src="https://freight.cargo.site/t/original/i/aeff255bc1b33ad8f4514f7d51ecad87ca59955f4212ad13ae8122befd8e220c/2017-12-10-PHOTO-00001974.jpg" data-mid="62064750" border="0" src="https://freight.cargo.site/w/1000/i/aeff255bc1b33ad8f4514f7d51ecad87ca59955f4212ad13ae8122befd8e220c/2017-12-10-PHOTO-00001974.jpg" /><img width="1000" height="750" width_o="1000" height_o="750" data-src="https://freight.cargo.site/t/original/i/fae11cb0dd03d870237ad51a0fd4a50c067e59692a5de3cb6818d1d20dc26399/2017-12-10-PHOTO-00001978.jpg" data-mid="62064753" border="0" src="https://freight.cargo.site/w/1000/i/fae11cb0dd03d870237ad51a0fd4a50c067e59692a5de3cb6818d1d20dc26399/2017-12-10-PHOTO-00001978.jpg" /> <img width="1600" height="1200" width_o="1600" height_o="1200" data-src="https://freight.cargo.site/t/original/i/41f709e2b54263cede40f4476f12340205c2aa45548f6e61d89f5720f4ae529b/2017-12-10-PHOTO-00001981.jpg" data-mid="62064756" border="0" src="https://freight.cargo.site/w/1000/i/41f709e2b54263cede40f4476f12340205c2aa45548f6e61d89f5720f4ae529b/2017-12-10-PHOTO-00001981.jpg" /><img width="1600" height="1200" width_o="1600" height_o="1200" data-src="https://freight.cargo.site/t/original/i/b73fed3129aa6a4a17cff294265938c7d8d91722fdbd5496ffd40f690f746a66/2017-12-10-PHOTO-00001984.jpg" data-mid="62064759" border="0" src="https://freight.cargo.site/w/1000/i/b73fed3129aa6a4a17cff294265938c7d8d91722fdbd5496ffd40f690f746a66/2017-12-10-PHOTO-00001984.jpg" /> Recognition: London Internation Awards Bronze | Motion Graphics Art Directors Club Merit | Art Direction Motion - Single Press: Creativity "Pick of the day" Adweek Verge CNET Geekwire